Verizon vs AT&T vs T-Mobile vs Sprint TV ads: who spent what on carrier-bashing in October

We have to admit it, carrier TV ads are hilarious and a big source of revenue for both cable and air channels. The constant fight for subscribers in order to get or stay on top results in good chunks of change for advertising agencies, too, so who is on top from the big four US carriers when it came to ad spending last month. Why, the Big Red carrier, of course. 

As you can see in the slideshow below, Verizon spent more than $90 million on 15 spots, with the most expensive run being the multiple fist pumps clip with Jamie Foxx. AT&T, on the other hand, spend much less, but still it ran the "Work Things" video you can see below for $20.8 million estimated worth at mostly Fox, CBS and ESPN. 

Next in line is Sprint with $51 million spent, mostly for Paul the Sprint guy commercial. T-Mobile counts on viral marketing and lets its plans speak for themselves mostly, as it spent the least from the major four carriers by a large margin, despite that its most run clip features a celebrity like Ariana Grande. Given the increase in postpaid smartphone subs of more than a million in Q3, T-Mobile obviously gets a good bang for its advertising buck.

Verizon vs AT&T vs T-Mobile vs Sprint October ads - who spent what on funky TV clips

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1. Verizon

Spent an estimated $93.9 million on 15 spots that ran 8,140 times

2.9 billion TV ad impressions

Top networks for spend: CBS, NBC and Fox

Top shows for spend: NFL Football, College Football and the 2016 World Series

Ad with the most spend (est. $25.6 million): “Multiple Fist Pumps” featuring Jamie Foxx

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source: iSpot via FierceWireless